Puffy Cheddar Roasted Potatoes [Giveaway]

You know who is nice? My husband.

Today, when he gently asked me to pick up a bunch of bananas for his pre-half-marathon food regime, and I stopped at Banana Republic instead of the grocery store, he was all sweet. “So glad you’re enjoying yourself, babe,” he texted while I tried on a wicked adorable pencil skirt and a comfy set of grey trousers.

When he came home after his busy day of work and I dragged him upstairs for a fashion show, he just shook his head and smiles, “oh yeah, I like that one” and “wow that sweater looks so comfy.” He was so interested, even though I know he wasn’t. I know in his head he was thinking, “for the love of Pete, woman. It all looks like clothes you’ve already got in your closet.” But, he didn’t say that, and I couldn’t help but smooch his face and feel thankful to have a husband who understands how desperately a girl needs a kiss of fresh colors in her springtime wardrobe.

Also needed in preparation for spring: a truly delectable, light, and simple meal. Good news. I’ve got you covered there. Tonight we made the divinest salmon, a perky little spring veggie salad, and these fabu-dabu Puffy Cheddar Roasted Potatoes.

The recipes for the rest of the meal will arrive this week, so keep your eyes peeled. By Friday, you’ll have a complete menu in hand and ready to dress your tastebuds in pure yum.

When I traveled to NYC in January, I Can’t Believe It’s Not Butter! unveiled their newest campaign, featuring Kim Cattrall in a handful of hilariously playful commercials. This week, they sent along word that the commercials are just the beginning. The company has added two new products:

  • I Can’t Believe It’s Not Butter! Spray made with Extra Virgin Olive Oil which uses delicious Bertolli brand olive oil to enhance the flavor of fresh vegetables, add richness to pasta and potatoes, and great flavor while roasting a chicken. The new spray has 0 calories, 0g fat and 0g trans fat per serving. and…
  • I Can’t Believe It’s Not Butter! Whipped & Creamy Taste has 78% less saturated fat than butter , and 50% fewer calories than butter. Whipped & Creamy Taste is an ideal choice for everyday use.

To kick off the announcement of the ICBINB campaign, one Cheeky Kitchen reader will win an I Can’t Believe It’s Not Butter! Prize Package which includes:

  • Cuisinart 2-slice stainless steel toaster
  • Crate & Barrel stainless steel spreader
  • Individual spread crock
  • Coupon for a free I Can’t Believe It’s Not Butter! product

To be entered to win, all you’ve gotta do it like the ICBINB Facebook Page.  While you’re there, why not like the Cheeky Kitchen Facebook Page, too? Then, hop on over here and leave a comment telling me what your favorite thing to spread on toast is.

Then, go make these potatoes. Because you’re going to lurve ‘em silly. Sorta akin to how I lurve that fashion-show watchin’ hubby of mine.


Puffy Cheddar Roasted Potatoes


15-20 small new potatoes
4 tablespoons olive oil
OR to save calories, generously coat your potatoes with I Can’t Believe It’s Not Butter! Spray made with Extra Virgin Olive Oil
3 tablespoons horseradish mustard
1/2 tablespoon sea salt
1 1/2 cups sharp white cheddar, finely grated


Preheat oven to 400 degrees. Cut the potatoes in half then toss them into a 9x13 baking dish. Drizzle the olive oil and mustard over the potatoes, sprinkle with sea salt, the stir to coat. Sprinkle the shredded cheddar over the potatoes. Bake in preheated oven for 50-60 minutes, or until potatoes are golden brown and the cheese has puffed around the potatoes. Serve with your favorite meal, or stay tuned for my Spring Salmon recipe, arriving later this week!

Disclaimer: I received the products and giveaway items from the lovely folks at I Can’t Believe It’s Not Butter! (Really, they are positively lovely. You’d totally want to hang out with them if you had the chance). However, the recipe and opinions expressed in this post are mine. So, yeah. These potatoes rock. Kim Cattrall is danged cute. And you’re gonna love that toaster if you’re the winner. Good Luck!
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50 Responses to “Puffy Cheddar Roasted Potatoes [Giveaway]”

  1. 1

    Ashley H. on April 26, 2011 at 10:18 pm Reply

    I love grape jelly on toast.

  2. 2

    Gina C. on April 26, 2011 at 10:25 pm Reply

    Liked both I Can’t Believe It’s Not Butter! and Cheeky Kitchen on Facebook. :) Can’t wait to make these potatoes… they look DIVINE. A good roasted potato is heavenly, but to add cheese… my stomach is growling already.

    As for toast, my favorite thing is just butter. Sometimes cheese, and then to pop it into the oven for a little bit to get it gooey. Mmmm.

  3. 3

    Tracy @ Cotton Pickin Cute on April 27, 2011 at 2:41 am Reply

    Hi Brook. I just went over and liked both you and ICBINB.

    I love to add butter sprinkled with cinnamon and sugar, then toast it in the oven. So good! Those potato’s look delicious too. I’m going to have to try them.

    Thanks for hosting the giveaway. I’m a new follower now.
    Hugs…Tracy :)

    P.S. I have a Freschetta giveaway ending Friday. I would love you to stop by and enter.

  4. Pingback: Cheeky Kitchen » Puffy Cheddar Roasted Potatoes [Giveaway] | ClubEvoo

  5. 4

    Katrina on April 27, 2011 at 5:06 am Reply

    These sound too good to be true! Yum!

  6. 5

    Erica Best on April 27, 2011 at 5:41 am Reply

    I liked both pages fb name erica best and i love strawberry jam on my toast.

  7. 6

    Lesley Lifting Life on April 27, 2011 at 7:01 am Reply

    Those potatoes look absolutely divine!

  8. 7

    Meggan on April 27, 2011 at 7:23 am Reply

    I love irish butter on my toast….and i liked both fb pages

  9. 8

    Maggie on April 27, 2011 at 7:30 am Reply

    I am old fashioned and love butter and raspberry jam on my toast, but there are times when I crave butter and honey, or better yet nutella! Yumm!

  10. 9

    Andrea on April 27, 2011 at 7:52 am Reply

    I liked both pages. My favorite thing to spread on toast is homemade concord grape jelly! Thank you for the opportunity to win this prize!

  11. 10

    Sarah T. (Team Trader Mom) on April 27, 2011 at 8:04 am Reply

    This recipe comes at a perfect time. We have a ton of potatoes to use up and are tired of baked and mashed! Thanks for the alternative!

    My fav thing to spread on toast is peanut butter. Gives that extra bit of protein I need in the morning. I also like it with butter (ICBINB of course) and cinnamon sugar!

  12. 11

    Phyllis on April 27, 2011 at 8:37 am Reply

    My favorite thing to spread on toast is Nutella. Thanks for another way to serve potatoes. I look forward to seeing how you serve your salmon.

  13. 12

    Haley Jolley on April 27, 2011 at 8:55 am Reply

    I liked both pages on FB! As for my favorite topping for toast, I’m a raspberry jam kind of girl, with butter of course! Thanks for the giveaway, I’d be soooo happy if I finally won something! :)

  14. 13

    mangiabella on April 27, 2011 at 10:08 am Reply

    what a neat giveaway…the toaster I have is from when we got married, and it’s pretty beat up from all the moves LOL….i like both pages dahling ~ and my favorite thing to spread on toast is green chile cream cheese followed by a couple of slices of ripe roma tomatoes….mmmm

    your hubs is a doll, and your potatoes are off the hook…

  15. 14

    Liz on April 27, 2011 at 10:16 am Reply

    I liked both facebook pages. As for my favorite topping for toast, I love some ICBINB spread and cinnamon sugar. Delish!

  16. 15

    Cara on April 27, 2011 at 12:55 pm Reply

    I love peanut butter on toast!

  17. 16

    Heather Spooner on April 27, 2011 at 2:56 pm Reply

    I just love sweet cream butter on my toast.

  18. 17

    Megan on April 27, 2011 at 4:02 pm Reply

    My favorite thing on toast is avocado with a touch of salt & pepper.

    • Brooke replied: — April 28th, 2011 @ 8:01 pm

      Bestill my heart.

  19. 18

    cooking rookie on April 27, 2011 at 4:15 pm Reply

    I also made baked potatoes with cheese yesterday (mine also had mushrooms and cream). Great minds think alike :-). Lovely photos!
    And it’s nice of you to organize a giveaway (I don’t need to be included, we already have a toaster).

    • Brooke replied: — April 28th, 2011 @ 8:01 pm

      What?! Mushrooms and cream?! I might have to make those for a midnight snack!

  20. 19

    Sean and Janet on April 27, 2011 at 6:44 pm Reply

    I liked both Cheeky Kitchen and ICBINB on facebook and comments from Sean and Janet on facebook as to our favorite toast topping. I guess it can bear repeating: Sean likes butter and cinnamon sugar, and Janet likes peanut butter! Yay for giveaways!!

  21. 20

    Amanda Regan on April 27, 2011 at 8:21 pm Reply

    I liked both pages. I Love ICBINB sprinkled with cinnamon and sugar.

  22. 21

    maggiewann on April 27, 2011 at 9:33 pm Reply

    I like you both on Facebook, and I like peanut butter and jam on my toast.

  23. 22

    Kendra on April 28, 2011 at 6:53 am Reply

    Tried these potatoes last night and we loved them!!! Thanks for the easy recipe. And I like just butter on my toast – just a simple girl I am!

    • Brooke replied: — April 28th, 2011 @ 8:00 pm

      Hurrah! And hurrah for butter on toast, too!

  24. 23

    Deanna D. on April 28, 2011 at 10:39 am Reply

    Like both on facebook! And love raspberry jam on toast. Yum!

  25. 24

    Scorpio Woman on April 28, 2011 at 1:02 pm Reply

    My favorite thing to spread on toasts is a cheese spread I find in Quebec. So good, even better than Cheez-whiz.

    I’m liking both on facebook

  26. 25

    DACIA on April 29, 2011 at 12:02 pm Reply

    I like a nice thick slice of toast with apricot jam and a thin layer of cream cheese! Delish!

  27. 26

    lori on April 29, 2011 at 2:28 pm Reply

    Honey! yum.

  28. 27

    Melissa on April 29, 2011 at 2:39 pm Reply

    Wow that looks good. I totally starred it.

  29. 28

    Betsy on May 1, 2011 at 7:04 am Reply

    I love apple butter. My grandmother would always have a jar of her homemade apple butter for me when we would go to her house to visit. I made my own for the first time last summer in my crock pot. Yum!

  30. 29

    Missy on May 1, 2011 at 4:35 pm Reply

    This look so awesome. I love to spread homemade strawberry jam on anything.

  31. 30

    Megan on May 1, 2011 at 10:27 pm Reply

    Nice toaster. I like to spread Nutella on my toast! :)

  32. 31

    Lisa on May 2, 2011 at 7:13 am Reply

    I hope this is still going on. I’m being totally honest when I say I really DO spread my toast with ‘I Can’t Believe It’s Not Butter’, and raspberry or strawberry jam! My toaster broke, so this would be a perfect prize :)

  33. 32

    kate@ahealthypassion on May 2, 2011 at 6:22 pm Reply

    I love nut butters on my toast!

  34. 33

    Julie on May 2, 2011 at 10:58 pm Reply

    Favourite thing to spread on toast? BUTTER. Then Lyle’s Golden Syrup. Yum.

    • Brooke replied: — May 4th, 2011 @ 1:22 am

      Syrup? What?! Now I have to try this!

  35. 34

    Amy Tibbetts on May 4, 2011 at 1:15 pm Reply

    my boys love toast as does their momma…we have it everymorning with ICBINB spray and cinnamon/sugar..Yum!

  36. 35

    Nikki on May 4, 2011 at 1:20 pm Reply

    I liked ICBINB and your page on facebook!! I’m moving soon and would LOVE this for my new house! I love your blog, it’s great!!! Can’t wait to try these potatoes, I know my hubby will LOVE them! Thanks!!

    • Nikki replied: — May 4th, 2011 @ 1:21 pm

      Oops I forgot…my favorite thing to spread on toast is apple butter, my homemade (or other homemade) is my absolute favorite but apple butter of any kind will do!

  37. 36

    Natalie on May 5, 2011 at 11:18 am Reply

    Almond butter! :)

  38. 37

    Amiyrah @ 4 hats and frugal on May 9, 2011 at 7:22 pm Reply

    Strawberry preserves, and butter, of course :o)

  39. 38

    Brittany on May 12, 2011 at 10:07 am Reply

    My husband would love this. Have you ever replaced grapeseed oil for olive oil? I know olive oil is getting some flack these days when it comes to heating it up or not.

  40. 39

    Julie L on May 16, 2011 at 9:13 am Reply

    I like both on fb Julie Scott Laws
    I like butter or strawberry jam but not at the same time ;)

  41. 40

    Nikki on August 12, 2011 at 10:53 am Reply

    I’ve been watching and watching to see who the winner is…every time I look I can’t see it :) Is it posted?

    • Brooke replied: — August 13th, 2011 @ 10:10 am

      Sorry about that, Nikki! I contacted the winner directly, who worked with ICBINB to get her prize in the mail! Thanks!

  42. 41

    Uchiha on January 17, 2013 at 5:55 pm Reply

    Nakaka relate ako sa post mong ito.. Until now, di ko pa rin maggntaap bakit ang tatay ko napaka hina. Bakit nagpatalo siya sa pagsubok na kinaharap niya nuon. Gaya ng tatay mo, naloko rin ang tatay ko ng ka-trabaho niya at ayun, nagloko na rin ang isip niya.Di ko alam kung galit ako sa kanya. Basta..Okay na siya ngayon, wala ng sumpong, nasa bahay, as always.Hmmm.. it’s okay yoshke, I sense that you will be a good father to our children naman (bumabanat) heheheGod bless yoshke!

  43. 42

    Hadi on March 25, 2014 at 7:19 pm Reply

    What, you don’t have a tig/mig/arch welding rig with you? Looks like you will just have to make one! I know you guys, you will firgue out a solution. And I though my day was rough as I drove my VW over paved roads to and from school and hit a little pot hole.Hang in there Doug and Stephanie, you guys need to become a reality TV show! This stuff is UNREALHayden

  44. 43

    Violette Stodola on April 5, 2014 at 10:53 am Reply

    *I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…

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